Booktopia - Inside Larry's and Sergey's Brain, Richard Brandt, 9781591842767

Inside Larry's and Sergey's Brain

By: Richard Brandt

Retail Price:	$34.95
Booktopia Price	$27.95

ISBN: 9781591842767

Format: Hardcover
Available: 3rd January 2010

Age Range: 18 Years Old

All prices in Australian Dollars

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*Please note: This book will be released from the publisher's on January 3rd 2010, and cannot be delivered it in time for Christmas*

You’ve used their products. You’ve heard about their skyrocketing wealth and "don’t be evil" business motto.

As reviewed by Toni Whitmont in the December Booktopia Buzz. Click here to see all of Booktopia's Newsletters.

It wouldn't be hard to argue that Larry Page and Sergey Brin, the founders of Google, are among the most influential people of our time.

Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google.

Book description

But how much do you really know about Google’s founders, Larry Page and Sergey Brin? Inside Larry and Sergey’s Brainskips past the general Google story and focuses on what really drives these men and where they will take Google in the future.

Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google’s business decisions in light of its founders’ ambitions and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain.

Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions. For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing.

But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business. Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn’t have Larry and Sergey.