Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.
This book takes the meeting point of two seemingly incongruous schools of theoretical thought to enlighten the debate surrounding product innovation. In doing so it:
The insight it offers into the organization of product innovation processes in the financial services sector and the guidelines it sets up for their improvement makes Innovation and Institutions essential reading for those working in or studying the banking, finance and insurance sector who have an interest in innovation studies.
Series: Routledge Studies in Innovation, Organizations and
Audience: Tertiary; University or College
Number Of Pages: 192
Published: 14th June 2012
Dimensions (cm): 23.4 x 15.6
Weight (kg): 0.307