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Infographics For Dummies - John T. Meyer

Paperback

Published: 20th June 2014
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Create stunning infographics with this hands-on guide

Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by a leading infographic designer, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics. Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why they're so effective, and when they're appropriate.

Ninety percent of the information transmitted to your brain is visual, so it's important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include:

  • Talking to clients about the data
  • Discovering trends, outliers, and patterns
  • Designing with mood boards and wireframes
  • Launching and promoting your infographic

The book describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In today's world filled with data and messaging, an infographic is one of the best ways to get your point across. Infographics For Dummies provides the information and know-how you need to get started today.

Introduction 1 Part I: Getting Started with Infographics 5 Chapter 1: Unlocking the Power of Infographics 7 Chapter 2: Exploring Infographics 19 Chapter 3: Designing Your Approach to Infographics 35 Part II: Starting with Data 57 Chapter 4: Informing Yourself 59 Chapter 5: Gathering Your Data 77 Chapter 6: Discovering the Story 93 Part III: Depicting with Delightful Design 115 Chapter 7: Creating Wireframes and Managing Mood Boards 117 Chapter 8: Designing Around a Theme 135 Chapter 9: Designing Infographics in Adobe Illustrator 153 Chapter 10: Designing Infographics in Photoshop 193 Chapter 11: Expanding Your Tools and Techniques 225 Part IV: Ready to Distribute 241 Chapter 12: Launching Your Infographic 243 Chapter 13: Promoting Your Infographic 255 Part V: The Part of Tens 273 Chapter 14: Ten Infographics Trends to Follow 275 Chapter 15: Ten Future Infographic Uses to Try Today 283 Index 291

ISBN: 9781118792384
ISBN-10: 1118792386
Audience: General
Format: Paperback
Language: English
Number Of Pages: 320
Published: 20th June 2014
Dimensions (cm): 23.24 x 18.92  x 1.65
Weight (kg): 0.54