A cultural history based on "The Ladies' Home Journal," "Inarticulate Longings" offers a new and provocative perspective on the magazine, the advertising industry, and women's lives during the early twentieth century.
The volume explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture.
Combining attention to textual complexities and contradictions with a clear analyticl and critical voice, Scanlon succedds in showing how mass culture can be both pow erful and pleasurable. This is a significant accomplishment.
|A Profile of the Ladies' Home Journal||p. 11|
|Housekeeping: The Greatest Business in the World||p. 49|
|Women's Paid Work: Setting and Stretching the Boundaries||p. 79|
|Stoves for Women, Votes for Men: The Journal and Women's Political Involvement||p. 109|
|The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction||p. 137|
|Advertising Women: The J. Walter Thompson Company Women's Editorial Department||p. 169|
|"Every Woman Is Interested in This": Advertising in the Ladies' Home Journal||p. 197|
|Table of Contents provided by Blackwell. All Rights Reserved.|
Audience: Tertiary; University or College
Number Of Pages: 224
Published: 26th October 1995
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 22.9 x 15.2 x 1.6
Weight (kg): 0.39
Edition Number: 1