Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time.
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?
No other book has ever turned Google inside out as Levy does with In the Plex.
About the Author
Steven Levy is a senior writer at Wired, and was formerly senior editor and chief technology correspondent for Newsweek. He is the author of six previous books, including Hackers: Heroes of the Computer Revolution, which was voted the best sci-tech nonfiction book of the last twenty years by readers of PC magazine, and Insanely Great, the definitive account of the Macintosh computer. A native of Philadelphia, Levy lives in New York City with his wife, Pulitzer Prize-winning journalist and author Teresa Carpenter, and their son.
"Steven Levy's new account [of Google], "In the Plex, " is the most authoritative to date and in many ways the most entertaining." --James Gleick, "The New York Review of Books "
|Prologue Searching for Google||p. 1|
|The World According to Google: Biography of a Search Engine||p. 9|
|Googlenomics: Cracking the Code on Internet Profits||p. 69|
|Don't Be Evil: How Google Built Its Culture||p. 121|
|Google's Cloud: Building Data Centers That Hold Everything Ever Written||p. 167|
|Outside the Box: The Google Phone Company and the Google TV Company||p. 213|
|GuGe: Google's Moral Dilemma in China||p. 267|
|Google.gov: Is What's Good for Google Good for Government-or the Public?||p. 315|
|Epilogue Chasing Taillights||p. 369|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 432
Published: 27th April 2011
Dimensions (cm): 22.8 x 16.7 x 3.4
Weight (kg): 0.63