1300 187 187
 

Imagining Marketing

Art, Aesthetics and the Avant-garde

By: Stephen Brown (Editor), Anthony Patterson (Editor)

Hardcover

Published: 1st February 2001
RRP $265.00
$239.50
10%
OFF
This title is not in stock at the Booktopia Warehouse and needs to be ordered from our supplier.
Click here to read more about delivery expectations.

This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.

'Imagining Marketing ... provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practioners.' - Journal of International Marketing and Marketing Research

Introduction
Figments for Sale: Marketing, Imagination and the Artistic Imperative
Art
Eacute;douard Manet, Calvin Klein and the Strategic Use of Scandal
The Endless Enigma or the Last Self-Portrait (or, What the Marketer can Learn from the Artist)
Marketers Wake! A Portrait of the Artist as a Marketing Man
Dealing with Death: Art, Mobility and the Marketplace
'Trust No-one': Science Fiction and Marketing's Future Present
The Good, the Bad and the Jolly: Taste, Image and the Symbolic Resistance to the Coca-colonization of Denmark
Aethetics
Presenting the Past: on Marketing's Re-production Orientation
The Avant-Garde
Tupperware, Tommy Moore, Teddy Bear and Tipper Gore - Pete, Jamie, Stew, Oyster and Morrie's High School Reunion: Titillation and Titivation in Entelechic Entitulation
Going out in a Blaze of Glory: Southern White Trash Retrospections on my Personal Relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-Impersonating-Professional-Wrestling-Snake -Handling-Minister-Who-Sang-Hank-Williams'-Songs
Suburban Soundtracks
Drove my Chevy to the Levee
A Cultural Biography of my Groucho Glasses
Burning in the Bush of Ghosts
Beyond the Pleasure Principle: the Death Instinct of Pioneer Studies in Marketing
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415234863
ISBN-10: 0415234867
Series: Routledge Interpretive Marketing Research
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 1st February 2001
Dimensions (cm): 23.4 x 15.6  x 2.3
Weight (kg): 0.64