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Idea-ology : The Designer's Journey : Turning Ideas Into Inspired Designs - Stanley Hainsworth

Idea-ology

The Designer's Journey : Turning Ideas Into Inspired Designs

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Published: 1st April 2010
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Published: 1st April 2010
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Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent.

Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.

About the Author

Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.

Introduction p.6
01 The Designers Journey- The Spark p.9
1. Marian Bantijes p.11
2. Stefan Bucher p.17
3. Greg Hoffman p.25
4. Katie Jain + Joel Templin p.33
5. Michael Jager p.39
6. Christopher Simmons p.47
7. Fernanda Cohen p.55
8. Jorge Alderete p.63
The Spark Redux p.70
02 The Designers Journey: The Struggle p.73
9. Sean Adams p.75
10. Agnete Oernsholt p.83
11. Joel Nakamura p.91
12. John Hoke III p.99
13. Lorenzo Hsakespear p.105
14. Ulyana Kalashinikova p.113
15. Wang Xu p.119
16. Fiodor Sumkin p.125
The Struggle Redux p.130
03 The Designers Journey: The Work p.133
17. Ann Willoughby p.135
18. Fumi Watanabe p.143
19. Lane Twitchell p.151
20. John Bielenberg p.157
21. Michael Vanderbyl p.165
22. Nikolaus Hafermaas p.173
23. Dario Robleto p.177
24 Ronald Kapaz p.183
The Work Redux p.188
04 The Designers Journey: The Resolution p.191
25. Derek Welch p.193
26. William Drenttel + Jessica Helfand p.199
27. Dora Drimalas + Brian Flynn p.205
28. Joe Duffy p.215
29. Louk De Sevaux p.221
30. Ricardo Leite p.229
31. Rodney Fitch p.237
31. Gordon Thomson III p.243
The Resolution Redux p.250
Contributor Index p.252
About the Author p.254

ISBN: 9781592535972
ISBN-10: 1592535976
Audience: General
Format: Paperback
Language: English
Number Of Pages: 254
Published: 1st April 2010
Dimensions (cm): 22.9 x 22.9  x 1.9
Weight (kg): 0.971