No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business--from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
Number Of Pages: 200
Published: 19th September 2012
Dimensions (cm): 24.9 x 17.3 x 1.8
Weight (kg): 0.567