In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"-how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself. And you already know how you see the world. If you've ever done a personality test like Myers-Briggs, DISC or StrengthsFinder, you're pretty clear on your own strengths. But if you only look at these elements, you will be missing a crucial piece of the story. And that missing piece is this... How does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored. As the world gets busier and more competitive, it's no longer enough to only know how you see the world. You must also know how the world sees you. In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. She then presents a set of archetypes of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each archetype or style of persuasion. The book will have a unique code embedded in each copy that invites readers to take an assessment to determine how the world sees them. The rest of the book, then, explains results and helps individuals develop new talents, create more productive teams, and hire employees for fit. A counterpoint to bestselling books such as StrengthsFinder, How the World Sees You coaches readers to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. Hogshead persuasively shows that Different beats Good ever time.
"[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market."----Publishers Weekly
Number Of Pages: 428
Published: 1st July 2014
Dimensions (cm): 23.5 x 18.6 x 3.5
Weight (kg): 0.72