This book offers a highly original view on how Arsenal moved into the elite of world football's financial powerhouses.
Football is big business, and it's full of brands that are getting bigger day by day. The real brands, the ones that people of all ages, sexes and backgrounds give their deepest loyalty to, are the clubs.
One of the longest established but now fastest-rising of these brands is the Arsenal. Achieving foot-balling success in recent years, building a world-class team, on the brink of moving to a state-of-the-art stadium.
Arsenal seems to be doing most things right. By exploring the development of Arsenal as a brand, this book provides an original insight into one of the world's leading clubs and why so many people are passionate about it.
As lifetime supporters and watchers, as well as having expertise in branding, the authors argue that the strength of the Arsenal brand is built on historic foundations that have not been shifted by changed times.
About the Authors
John Simmons is a brands and communications consultant, who was previously a director at Interbrand, the world's largest brands consultancy.
Matt Simmons is Management Development Manager for Pret a Manger. Both father and son are mad about Arsenal.
"There's a knowledge of Arsenal that you get from a lifetime of supporting the team. Add to this a knowledge of brands and [Winning Together] makes fascinating reading." Frank McLintock, former Arsenal captain "As Arsenal move into a new era and fans become customers, clients even, understanding the brand is essential. [John Simmons'] book is a big step towards helping you do that." Ben Evans, Director, London Design Festival "The first book to explain in a succinct and very readable way the relationship between the brand, the football club and the fans. [Winning Together is] essential reading for marketing experts and football fans whatever their allegiances." Alex Fynn, former deputy chairman, Saatchi & Saatchi, author of The Glorious Game
Format: Paperback with Flaps on Inside & Back Covers
Number Of Pages: 192
Published: 7th August 2006
Dimensions (cm): 19.800 x 13.1 x 1.500
Weight (kg): 19.8