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Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.
About the Author
Rob Gray has written about marketing and brands for over two decades. He is a longstanding, regular contributor to the Chartered Institute of Marketing's magazine The Marketer, and since 2000 Rob has worked in a freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the highly respected IPRA Thought Leadership series of essays. His insightful journalism on brands, marketing and communications has appeared in a wide variety of publications, from leading newspapers such as The Financial Times and The Guardian through to business titles including Marketing, Campaign, Broadcast, PR Week, HR Magazine, The Grocer and Management Today. He also works as a copywriter and marketing consultant.
"Rob Gray has done us a service. This book is long overdue. For too long our craft has tried to hide its mistakes: you will be amazed and yes, even amused by just how dumb some campaigns have been. Great Brand Blunders allows us to learn lessons from the unspoken f-word: failure" Richard Linning, Former President, IPRA If you're an under-pressure, deadline looming, sales-pursuing brand or marketing manager, you simply must read this book Marketing Magazine
Number Of Pages: 240
Published: 17th April 2014
Country of Publication: GB
Dimensions (cm): 21.5 x 14.1 x 1.8
Weight (kg): 0.3
Edition Type: New edition