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Good to Great : Why Some Companies Make the Leap... And Others Don't - Jim Collins

Good to Great

Why Some Companies Make the Leap... And Others Don't

Hardcover

Published: November 2001
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The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good To Great answers an even more compelling question: can a good company become a great one and, if so, how?

Built to Last was a phenomenal success: 'It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools. Collins and Porras will emerge as the gurus to watch over the next decade.'
The Director

Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.

About the Author

Jim Collins is a student of companies - great ones, good ones, weak ones, failed ones - from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good To Great and co-author of Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His most recent book is Great by Choice, a look at why some companies thrive in uncertain times. His work has been featured in Fortune, Business Week, The Economist, USA Today, and Harvard Business Review.

In 1996 Jim Collins, the author of the US business bestseller Built to Last, was challenged to think more deeply about what makes a great company. 'The companies you wrote about were, for the most part, always great,' came a chance comment, at a conference. 'But what about the vast majority of companies that wake up partway through life and realise they're good, but not great?' This seed of an idea was to grow to occupy Collins, formerly an academic, for the next five years. From his 'management laboratory' in Boulder, Colorado, he set to work to find out whether a merely good company could become great - or whether the disease of 'just being good' was incurable. His first step was to assemble a group of 21 researchers, who then spent six months in intense financial analysis, sifting out from the Fortune 500 list a set of 11 'good-to-great' companies. In the years 1965 to 1995, these all showed 15-year cumulative stock returns at or below the general stock market; then, after a transition point, cumulative returns at least three times the market over the next 15 years. Collins also selected two sets of comparison companies: direct (those in the same industries which did not achieve great results) and unsustained (those which shifted from good to great, and back to good). That was just the start of a myth-exploding research project, now presented in this clearly written and easily read book. It shows that companies that made the 'great' grade rarely had celebrity leaders - in fact, writes Collins, 'going for a high-profile outside change agent is negatively correlated with a sustained transformation', precisely because celebrities are more often concerned with their own egos than the enduring calibre of the company they run. Instead, individuals who run 'great' companies tend to be self-effacing and limelight-shy. Other factors for greatness are shown to be the ability to recruit the right people at an early stage, maintain faith in an end goal while confronting hard facts, develop a culture of discipline, apply carefully selected technologies, build momentum and establish a purpose which goes beyond simply making money. This is a fascinating study, drawing on research insights which apply to other areas of life as well as business. (Kirkus UK)

1. Good is the Enemy of Great -- the scope of the project
2. Level 5 Leadership -- the type of leader required, humble and ferocious
3. First Who .... Then What -- how companies set the foundation for their shift from good to great
4. Confront the Brutal Facts (Yet Never Lose Faith) -- the duality that leads to greatness
5. Hedgehog Concept -- how to find the one big thing your company must focus on
6. A Culture of Discipline -- the magical alchemy of great performance
7. Technology Accelerators -- technology is a trap, unless used right
8. The Flywheel and the Doom Loop -- how to build sustained momentum and avoid the 'new regime, new revolution' doom loop
9. From Good To Great to Built to Last -- how to take a company from great to enduring great.
Appendices: Good To Great in: the New Economy; non-Profits; Government; Investors; outside the US.
Plus four research appendices

ISBN: 9780712676090
ISBN-10: 0712676090
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 320
Published: November 2001
Publisher: Cornerstone
Country of Publication: GB
Dimensions (cm): 24.0 x 16.1  x 2.9
Weight (kg): 0.56
Edition Number: 1