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Getting Started in Small Business for Dummies  : 2nd Australian and New Zealand Edition - Veechi Curtis

Getting Started in Small Business for Dummies

2nd Australian and New Zealand Edition


Published: 13th November 2012
Ships: 15 business days
15 business days
RRP $19.95

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Published: 15th November 2012
Format: ePUB

Ensure success when starting your small business with this must-have introductory guide.

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

  • Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
  • Learn the legal jargon — protect your ideas and register your business properly
  • Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
  • Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
  • Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools
Open the book and find:
  • Advice about being your own boss
  • Secrets for matching sales goals to savvy marketing strategies
  • Guidelines for keeping your finances in shape
  • A step-by-step guide to profit margins
  • Tips on using social media to promote your business
Learn to:
  • Decide what type of small business is right for you
  • Put together a winning business plan
  • Understand your financial and legal obligations
  • Maximise your online presence
About the Author

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including Small Business For Dummies, 4th Edition, MYOB® Software For Dummies, 7th Edition, and QuickBooks® For Dummies, 2nd Edition.

Introduction 1

Part I: First Steps 5

Chapter 1: Is Small Business for You? 7

Chapter 2: Buying a Business 21

Part II: Jump In, Get Wet 33

Chapter 3: Planning for Success 35

Chapter 4: Getting the Legals Right 55

Chapter 5: Creating Your Marketing Plan 73

Part III: The Nitty-Gritty 89

Chapter 6: Becoming an Employer 91

Chapter 7: Cooking the Books 109

Chapter 8: Understanding Financial Statements 127

Chapter 9: Calculating Margins and Ratios 145

Part IV: The Part of Tens 161

Chapter 10: Ten (Well, Almost!) Tips for Online Marketing 163

Index 173

ISBN: 9781118222843
ISBN-10: 1118222849
Audience: General
Format: Paperback
Language: English
Number Of Pages: 200
Published: 13th November 2012
Country of Publication: US
Dimensions (cm): 21.5 x 14.1  x 1.4
Weight (kg): 0.24
Edition Number: 2