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Getting Started in Small Business for Dummies, Third Australian and New Zealand Edition - V Curtis

Getting Started in Small Business for Dummies, Third Australian and New Zealand Edition

By: V Curtis

Paperback

Published: 27th September 2016
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Published: 17th August 2016
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$15.99

Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

  • Create your first business plan - discover how to develop smart business strategies and build a roadmap for success
  • Learn the legal jargon - protect your ideas and register your business properly
  • Market your business strategically - establish who your key customers are, research your rivals, and create a killer marketing plan
  • Take the stress out of bookkeeping - ensure all of your admin is covered, from choosing accounting software to handling petty cash
  • Master online marketing - explore different ways to reach customers with keyword optimisation and other online tools

Open the book and find:

  • Advice about being your own boss
  • Secrets for matching sales goals to savvy marketing strategies
  • Guidelines for keeping your finances in shape
  • A step-by-step guide to profit margins
  • Tips on using social media to promote your business

Learn to:

  • Decide what type of small business is right for you
  • Put together a winning business plan
  • Understand your financial and legal obligations
  • Maximise your online presence

ISBN: 9780730333920
ISBN-10: 0730333922
Audience: General
Format: Paperback
Language: English
Number Of Pages: 200
Published: 27th September 2016
Country of Publication: AU
Dimensions (cm): 21.5 x 14.0  x 1.5
Weight (kg): 0.67
Edition Number: 3
Edition Type: Revised