Ensure success when starting your small business with this must-have introductory guide.
Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.
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Comments about Getting Started in Small Business for Dummies, Second Australian and New Zealand Edition:
Exactly what I was after. Pointing me in the right direction for all the questions I had. Also has some great tips!
Part I: First Steps 5
Chapter 1: Is Small Business for You? 7
Chapter 2: Buying a Business 21
Part II: Jump In, Get Wet 33
Chapter 3: Planning for Success 35
Chapter 4: Getting the Legals Right 55
Chapter 5: Creating Your Marketing Plan 73
Part III: The Nitty-Gritty 89
Chapter 6: Becoming an Employer 91
Chapter 7: Cooking the Books 109
Chapter 8: Understanding Financial Statements 127
Chapter 9: Calculating Margins and Ratios 145
Part IV: The Part of Tens 161
Chapter 10: Ten (Well, Almost!) Tips for Online Marketing 163
Number Of Pages: 200
Published: 13th November 2012
Dimensions (cm): 25.0 x 15.0 x 1.5
Weight (kg): 0.67