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Getting Started in Small Business for Dummies, Second Australian and New Zealand Edition - Curtis

Getting Started in Small Business for Dummies, Second Australian and New Zealand Edition

By: Curtis

Paperback

Published: 13th November 2012
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Ensure success when starting your small business with this must-have introductory guide.

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

  • Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
  • Learn the legal jargon — protect your ideas and register your business properly
  • Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
  • Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
  • Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools
Open the book and find:
  • Advice about being your own boss
  • Secrets for matching sales goals to savvy marketing strategies
  • Guidelines for keeping your finances in shape
  • A step-by-step guide to profit margins
  • Tips on using social media to promote your business
Learn to:
  • Decide what type of small business is right for you
  • Put together a winning business plan
  • Understand your financial and legal obligations
  • Maximise your online presence
About the Author

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including Small Business For Dummies, 4th Edition, MYOB® Software For Dummies, 7th Edition, and QuickBooks® For Dummies, 2nd Edition.

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Getting Started in Small Business for Dummies, Second Australian and New Zealand Edition
 
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5.0

Exactly what I was looking for and more.

By Megan the book enthusiast

from Brisbane, Australia

About Me Everyday Reader

Verified Buyer

Pros

  • Broad Appeal
  • Deeply Informative
  • Easy To Understand
  • Great Insights
  • Well Written

Cons

    Best Uses

    • Reference

    Comments about Getting Started in Small Business for Dummies, Second Australian and New Zealand Edition:

    Exactly what I was after. Pointing me in the right direction for all the questions I had. Also has some great tips!

    Comment on this review

    Introduction 1

    Part I: First Steps 5

    Chapter 1: Is Small Business for You? 7

    Chapter 2: Buying a Business 21

    Part II: Jump In, Get Wet 33

    Chapter 3: Planning for Success 35

    Chapter 4: Getting the Legals Right 55

    Chapter 5: Creating Your Marketing Plan 73

    Part III: The Nitty-Gritty 89

    Chapter 6: Becoming an Employer 91

    Chapter 7: Cooking the Books 109

    Chapter 8: Understanding Financial Statements 127

    Chapter 9: Calculating Margins and Ratios 145

    Part IV: The Part of Tens 161

    Chapter 10: Ten (Well, Almost!) Tips for Online Marketing 163

    Index 173

    ISBN: 9781118222843
    ISBN-10: 1118222849
    Audience: General
    Format: Paperback
    Language: English
    Number Of Pages: 200
    Published: 13th November 2012
    Dimensions (cm): 25.0 x 15.0  x 1.5
    Weight (kg): 0.67