This is the book the flower industry has been waiting for Everyone loves fresh flowers, and this book presents the finest details about how to grow them; how to cut them; how to care for them; and, how to preserve them and in fact the book is filled to the brim with all kinds of information that deals with every imaginable aspect of fresh cut flowers.
Anyone who has a passion for gardening and fresh flowers or those who simply like to dabble in their garden will adore delving into the mind of the fresh cut flowers guru, Gregory Milner.
Filled with illustrations and magnificent coloured pictures; new ideas about fresh cut flowers; how to (or not to) handle fresh cut flowers; and, explanations, ideas, the history of fresh cut flowers, etc, this is going to be a 'must have' for students of floristry, for florists, for garden buffs...in fact for everyone who loves their garden and fresh flowers.
Fresh Cut Flowers is the ultimate handbook for florists, floral artists and anyone who loves cut flowers It is also an informative resource for florists-in-training, brides who are planning their wedding flowers, and business owners who would like their offices decorated with floral arrangements.
Included is a complete A_Z directory of all cut flowers that last five or more days. This directory contains comprehensive advice about care and handling, general usage, and wedding or corporate use for each type of flower.
Topics such as cut flower life span, color availability, growing conditions, and history are also covered.For amateurs and enthusiasts, this book covers topics such as:
Identifying and selecting the freshest cut flowers
How to achieve the maximum life span for purchased flowers, using recommended care and handling techniques
Creating basic arrangements using flowers, vases, and floral sundry products
For professionals in the floral industry, this book covers topics such as:
Operating a floral business: purchasing stock, customer expectations, commercial care and handling of flowers, cool room/refrigerator usage
Working with wedding clients: selecting appropriate flowers for bridal arrangements, consulting and cost estimation, contracting bouquets with bridal gowns
Working with business clients: selecting flowers for corporate decorating, delivery and mid-week visits, and creating designs for office environments
Series: JOJO PUBLISHING
Number Of Pages: 342
Published: 6th April 2011
Publisher: JoJo Publishing
Dimensions (cm): 28.6 x 23.1 x 2.6
Weight (kg): 1.744