Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions.
The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed.
This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Examples at a glance.
PART 1: EVENT CONTEXT.
Chapter 1 An overview of the event field.
Chapter 2 Perspectives on events.
Chapter 3 Event impacts and legacies.
PART 2 PLANNING.
Chapter 4 The strategic planning function.
Chapter 5 Conceptualising the event.
Chapter 6 Project management for events.
Chapter 7 Financial management and events.
Chapter 8 Human resource management and events.
Chapter 9 Marketing planning for events.
Chapter 10 Promotion: integrated marketing communication for events.
Chapter 11 Sponsorship of special events.
Chapter 12 Sustainable event management.
Chapter 13 Event tourism planning.
PART 3 EVENT OPERATIONS AND EVALUATION.
Chapter 14 Staging events.
Chapter 15 Logistics.
Chapter 16 Event evaluation and research.
PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION.
Chapter 17 Legal issues of event management.
Chapter 18 Risk management.
Series: Wiley Ausstralia Tourism Series
Audience: Tertiary; University or College
Number Of Pages: 400
Published: 24th September 2010
Dimensions (cm): 24.5 x 18.2 x 3.7
Weight (kg): 1.107