Feedbackis a selection of the best creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, to tease the addressee in complicity with the brand. Feedback offers various examples of direct response marketing, gathering projects from different disciplines in a single book: consumer relationship management, direct marketing and guerrilla marketing
Far from any academic pretension, Feedback presents several examples of direct response marketing bringing together projects form various disciplines in a single book: relational marketing, direct marketing, guerrilla marketing, interactive marketing, etc.
The purpose of this book is to illustrate the philosophy of integral marketing- also known as 360 degree marketing- to which most agencies and studios are currently turning into to.
Format: Boxed, Slipcased or Casebound
Number Of Pages: 350
Published: 1st January 2009
Dimensions (cm): 25.0 x 21.0