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Fashion Icon : The Power and Influence of Graphic Design - Mike Toth

Fashion Icon

The Power and Influence of Graphic Design

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When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This volume presents a diverse portfolio of innovative design work inspired by cutting-edge fashion trends.

It features fashion examples from print advertising (magazines), retail space (store displays), packaging (boxes and bags) and more. Each photograph is accompanied by a description of materials used in the design and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors and stylists.

About the Authors

Mike Toth is the president and executive creative director of Toth Brand Imaging, the leading proponent of lifestyle advertising. Serving clients such as Esprit, Tommy Hilfiger, Coach, and Nautica, Toth Brand Imaging is based in Concord, Massachusetts.

Jennie D'Amoto is a freelance writer living in New York City.

Forewordp. 8
Introductionp. 11
Advertisingp. 12
Collateralp. 42
Labelp. 76
Packagingp. 92
Retail Spacep. 120
Public Relationsp. 148
Platesp. 170
About the Authorp. 176
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781564969491
ISBN-10: 1564969495
Audience: General
Format: Hardcover
Language: English
Published: 25th April 2003
Dimensions (cm): 27.9 x 22.9  x 1.9
Weight (kg): 1.163