Experimental Formats & Packaging examines exciting design problems, such as how to make a book that does not look like a book, and how to create packaging that can be taken into new design dimensions while still fulfilling its essential, functional role.
While both formats and packaging are notoriously difficult areas in which to be innovative and revolutionary, the authors have brought together examples that combine awareness of process and materials and creativity without compromising other methods of communication.
Over 100 illustrated case studies reveal the ideas and philosophies behind each project, while an extensive directory of materials and processes, plus a range of basic box templates, provides an invaluable grounding to encourage a more experimental approach to design.
Experimental Formats and Packaging combines the content of two highly successful titles in one great value book.
About the Authors
Roger Fawcett-Tang is Creative Director of Struktur Design and is the author of Mapping, Experimental Formats 2 andPrint and Production Finishes for Brochures and Catalogs.
Daniel Mason is a writer and specialist in printing and packaging techniques.
Number Of Pages: 304
Published: 1st October 2007
Dimensions (cm): 21.0 x 17.1 x 2.0
Weight (kg): 0.84