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Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, AND PRACTICE, Eighth Edition Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.
"The book is a rich, readable introduction to entrepreneurship well positioned to excite undergraduate students about entrepreneurship, help them avoid pitfalls, and successfully pursue entrepreneurial careers. The book is also a wonderful reference for students that can be on their bookshelf throughout their career to remind them of the fundamentals of entrepreneurship."
| The Entrepreneurial Mindset In The 21st Century | |
| Entrepreneurship: Evolutionary Development--Revolutionary Impact | |
| The Entrepreneurial Mindset in Individuals | |
| The Entrepreneurial Mindset in Organizations--Corporate Entrepreneurship | |
| Social Entrepreneurship & Entrepreneurial Ethics | |
| Entrepreneurial Case Analysis: Homeboy Industries: An Incubator of Hope and Businesses | |
| Exercise: How Ethical Are You? | |
| Initiating Entrepreneurial Ventures | |
| Innovation: The Creative Pursuit of Ideas | |
| Pathways to Entrepreneurial Ventures | |
| Legal Challenges for Entrepreneurial Ventures | |
| Sources of Capital for Entrepreneurs | |
| Entrepreneurial Case Analysis: Dealer Trade Group: High-Tech Venturing in a Low-Tech Industry | |
| Exercise: "Angel Investor vs. Venture Capitalist | |
| Developing The Entrepreneurial Plan | |
| Assessment of Entrepreneurial Opportunities | |
| Appendix 9A: Feasibility Plan Outline | |
| Marketing Challenges for Entrepreneurial Ventures | |
| Financial Preparation for Entrepreneurial Ventures | |
| Developing an Effective Business Plan | |
| Appendix 12A: Business Plan: DropToMe.com | |
| Entrepreneurial Case Analysis: CommunityWeb.com | |
| Exercise: Recognizing Financial Terminology | |
| Growth Strategies For Entrepreneurial Ventures | |
| Strategic Entrepreneurial Growth | |
| Valuation of Entrepreneurial Ventures | |
| Appendix 14A Term Sheet | |
| Harvesting the Entrepreneurial Venture | |
| Case Analysis: ElectroChem, Inc.: Energy for a Clean Planet | |
| Exercise: "The Tows Matrix." | |
| Table of Contents provided by Publisher. All Rights Reserved. |
ISBN: 9780324590913
ISBN-10: 0324590911
Audience:
General
Format:
Hardcover
Language:
English
Published: 1st December 2008
Dimensions (cm): 27.7 x 21.8
x 2.8
Weight (kg): 1.397
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