From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture. Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
ISBN: 9781591394365 ISBN-10: 1591394368 Series: Harvard Business Essentials Audience:
Number Of Pages: 258 Published: 1st December 2004 Dimensions (cm): 23.6 x 15.7
Weight (kg): 0.45