The book aims to simplify the array of confusing economic analyses and present a straightforward and balanced approach that effectively teaches the application of basic economics principles. Only essential material is included in the book and key concepts are explained in clear and simple terms. Written in an engaging and user-friendly manner, the book is designed for non-majors (although can also be used in these courses).
Part 1: Introduction to economics 1. Thinking like an economist Appendix to Chapter 1: Applying graphs to economics 2. Production possibilities and opportunity cost 3. Market demand and supply 4. Markets in action Part 2: Microeconomic fundamentals 5. Elasticity of demand and supply 6. Production costs Part 3: Market structures 7. Perfect competition 8. Monopoly 9. Monopolistic competition and oligopoly 10. Policy issues: Resource taxes and climate change (NEW CHAPTER) Part 4: Macroeconomic fundamentals 11. Measuring the size of the economy 12. Business cycles and economic growth 13. Inflation and unemployment Part 5: Macroeconomic theory and policy 14. A simple model of the macro economy ONLINE Appendix to Chapter 14 - Further on the aggregate demand-output model: The Keynesian Cross 15. The monetary and financial system ONLINE Appendix to Chapter 15 - Other key financial markets 16. Macroeconomic policy I: monetary policy 17. Macroeconomic policy II: fiscal policy Part 6: Further aspects of international economics 18. International trade and finance Glossary Index
Audience: Tertiary; University or College
Format: Book with CD or DVD
Number Of Pages: 522
Published: 5th October 2011
Publisher: Cengage Learning Australia
Dimensions (cm): 24.6 x 18.9 x 2.0