Unfortunately this eBook is only available from within Australia.
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
“Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.”
Number Of Pages: 336
Published: 8th September 2009
Publisher: HarperCollins Publishers Australia