A timely look inside the world's biggest car maker - a tightly argued,
character-driven book about why GM's survival is essential to America's
economic health--and how the headlines are getting it all wrong.
pt. I. The stakes. What went wrong ; People on the front line ; Does GM matter? ; Who is Rick Wagoner? ; 2005 : the crisis begins -- pt. II. The GM transformation effort. Mastering the Toyota way ; Going to Kansas City : making GMS work ; Design rides again ; Battling for the new Camaro's soul ; The Chevy Volt ; OnStar : "pretty good for an ex-locomotive salesman" ; China : where Buick is king ; The global GM -- pt. III. The future. The battle of perception ; Toyota : "human after all" ; Conclusion : The economic crisis and GM's future.
Published: 5th September 2010
Publisher: Bloomsbury USA