Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
e-search : a conceptual framework of online consumer behavior / Kuan-Pin Chiang, Ruby Roy Dholakia, Stu Westin -- Information search on the Internet : a causal model / Byung-Kwan Lee, Wei-Na Lee -- Two models of online patronage : why do consumers shop on the Internet? / Yue Pan, George Zinkhan -- How consumers think about 'interactive' aspects of web advertising / Jang-Sun Hwang, Sally J. McMillan -- Consumer complaint behavior in the online environment / Ji-Young Hong, Wei-Na Lee -- Web site quality and usability in e-commerce / Mei Cao, Qingyu Zhang -- Objective and perceived complexity and their impacts on Internet communication / Qimei Chen -- Personalization systems and their deployment as web site interface design decisions / Nanda Kumar -- Extrinsic plus intrinsic human factors influencing the web usage / Manuel Jes??s S??nchez-Franco -- Converting browsers to buyers : key considerations in designing business-to-consumer web sites / C. Ranganathan, Elizabeth E. Grandon -- User satisfaction with web portals : an empirical study / Li Xiao, Subhasish Dasgupta -- Web design and e-commerce / Xiaoni Zhang, Margaret Myers -- Shopping agent web sites : a comparative shopping environment / Ming Wang -- Product catalog and shopping cart effective design / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- Customer trust in online commerce / Marios Koufaris -- Turning web surfers into loyal customers : cognitive lock-in through interface design and web site usability / Manlio Del Giudice -- Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- Web systems design, litigation, and online consumer behavior / Cherie Ann Sherman -- Affording cultural and social presence in e-marketing / Robert Pennington.
Number Of Pages: 346
Published: 30th November 2004