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Web Style Guide, 3rd edition : Basic Design Principles for Creating Web Sites - Patrick J. Lynch

Web Style Guide, 3rd edition

Basic Design Principles for Creating Web Sites


Published: 15th January 2009
Format: PDF

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Consistently praised in earlier editions as the best volume on classic elements of web site design, "Web Style Guide," now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: --a full chapter devoted to Universal Usability--guidelines and techniques for creating universally usable designs --a full chapter on Information Architecture and how best to promote its robust development--information on Search Engine Optimization and the designs that improve it--techniques for using Cascading Style Sheets for layouts and typographic design--185 illustrations, all in full color

." . . It condenses common sense about what Web masters should think about before writing their first HTML tag. . . . [Lynch and Horton's] concision and practicality seem sturdy enough to keep abreast of the Web's velocity of change."--Gilbert Taylor, "Booklist"--Gilbert Taylor "Booklist "

Processp. 1
Universal Usabilityp. 51
Information Architecturep. 71
Interface Designp. 95
Site Structurep. 121
Page Structurep. 151
Page Designp. 171
Typographyp. 205
Editorial Stylep. 231
Forms and Applicationsp. 249
Graphicsp. 267
Multimediap. 301
Abbreviationsp. 315
Referencesp. 317
Illustration Creditsp. 327
Indexp. 329
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780300137378
ISBN-10: 0300137370
Series: Web Style Guide: Basic Design Principles for Creating Web Sites
Audience: Tertiary; University or College
Format: PDF
Language: English
Number Of Pages: 352
Published: 15th January 2009
Publisher: Yale University Press
Country of Publication: US
Edition Number: 3