Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development. Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of reference for managers who seek to devise and implement mobile applications for business advantage. In particular, this book is useful for managers that would like to better understand the implications of wireless and mobile technologies for today's organizations.
Mobile innovation and the music business in Japan : the case of ringing tone melody ("chaku-mero") / Akira Takeishi, Kyoung-Joo Lee -- Strategic implications of m-banking services in Japan / Eusebio Scornavacca, Stuart J. Barnes -- Buongiorno! My alert : creating a market to develop a mobile business / Guillermo de Haro, Jos?? Mari?? Garci?? -- Customer perceptions towards mobile games delivered via the wireless application protocol / Clarry Shchiglik, Stuart J. Barnes, Eusebio Scornavacca -- Barcode applications for m-business / Eusebio Scornavacca, Stuart J. Barnes -- Mobile advertising : a European perspective / Tawfik Jelassi, Albrecht Enders -- Key issues in mobile marketing : permission and acceptance / Stuart J. Barnes, Eusebio Scornavacca -- Consumer perceptions and attitudes towards mobile marketing / Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca -- How mobile technologies enable best business practice : a case in the fine-paper industry / Vaida Kadyt?? -- Bringing the enterprise system to the front line : intertwining computerized and conventional communication at BT Europe / Alf Westelius, Pablo Valiente -- Wireless sales force automation in New Zealand / Brett Walker, Stuart J. Barnes, Eusebio Scornavacca -- A mobile portal solution for knowledge management / Stefan Berger, Ulrich Remus -- M-health : a new paradigm for mobilizing healthcare delivery / Nilmini Wickramasinghe, Steve Goldberg -- A prehospital database system for emergency medical services / Nada Hashmi ... [et al.] -- Adoption of mobile e-health service : a professional medical SMS news service in Finland / Shengnan Han ... [et al.] -- Outcomes of introducing a mobile computing application in a healthcare setting / Liz Burley, Helana Scheepers, Barbara Haddon -- Market configuration and the success of mobile services : lessons from Japan and Finland / Jarkko Vesa -- Digital multimedia broadcasting (DMB) in Korea : convergence and its regulatory implications / Seung Baek, Bong Jun Kim.
Published: 1st January 2005