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Tradition and Innovation in English Retailing, 1700 to 1850 : Narratives of Consumption - Ian, Dr Mitchell

Tradition and Innovation in English Retailing, 1700 to 1850

Narratives of Consumption

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Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators.

ISBN: 9781409443216
ISBN-10: 1409443213
Format: PDF
Language: English
Number Of Pages: 240
Published: 28th February 2014
Edition Number: 1