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The Strategic Designer : Tools & Techniques for Managing the Design Process - David Holston

The Strategic Designer

Tools & Techniques for Managing the Design Process

eBook

Published: 1st January 2012
Format: ePUB
$26.40
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THE DESIGN PROFESSION HAS BEEN ASKING ITSELF SOME IMPORTANT QUESTIONS LATELY.



How do designers deal with the increasing complexity of design problems? How do designers become co-creators with clients

and audiences? How do designers prove their value to business?



Design is no longer solely concerned with color, type and image. To thrive in the future, designers must sharpen their strategy skills now. The Strategic Designer will help you do just that, with clear instruction and explanatory case studies. You'll learn to:



? think through problems rationally

? use a process to determine solutions to problems

? build strong client relationships

? elevate your standing with clients

? increase project success rates

? boost effi ciency and enhance creativity

By adopting a process that considers collaboration, context and accountability, designers move from "makers of things" to

"design strategists."

Foreword: A shared language / by Shawn M. McKinney -- Introduction: The new designer : new skills for the conceptual economy -- Magic footsteps and wicked problems : an overview of the design process -- A framework for getting things done well : the value of process -- The collaborative designer : creating a strong client-designer relationship -- Designing through research -- Understanding the business : linking design and business -- Understanding the audience : designing for people -- What's the big idea? : managing the complexity of concept development -- Making strategy visible : design development -- Design accountability : design in the land of the bottom line -- Planning in a turbulent environment : managing the design process -- Refining your process : implementing design process.

ISBN: 9781440315183
ISBN-10: 1440315183
Format: ePUB
Language: English
Number Of Pages: 304
Published: 1st January 2012
Publisher: F+W Media