This primer enables??professionals with technical expertise??to collaborate with their business-side colleagues.?? Emphasizing brevity and clarity,??it gives??technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects.?? It does not??offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are??easy enough to be accessible and challenging enough to hold??one's interest.?? Its examples from pharma, IT,??aircraft/navigation, and other??industries??highlight problems that technical professionals face daily.??Written by "one of them," its credibility makes it more useful than??Internet resources.??Because it concentrates??on pragmatic (as opposed to academic) approaches to business,??it empowers technical staff to stay with the conversation--and take it to a higher level.
Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc.?? He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China.
Number Of Pages: 176
Published: 5th October 2012
Publisher: Elsevier Science