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The On-Demand Brand : 10 Rules for Digital Marketing Success in an Anytime, Everywhere World - Rick MATHIESON

The On-Demand Brand

10 Rules for Digital Marketing Success in an Anytime, Everywhere World


Published: 1st May 2010
Format: PDF
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Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today???s elusive, ad-resistant consumer means saying goodbye to ???new media,??? and hello ???now media.???

Featuring exclusive insights and inspiration from today???s top marketers???as well as lessons from some of the world???s most successful digital marketing initiatives???this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others.

Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention???before the audience hits the snooze button.

Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation -- Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author.

ISBN: 9780814415740
ISBN-10: 0814415741
Format: PDF
Language: English
Number Of Pages: 304
Published: 1st May 2010