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The On-Demand Brand : 10 Rules for Digital Marketing Success in an Anytime, Everywhere World - Rick MATHIESON

The On-Demand Brand

10 Rules for Digital Marketing Success in an Anytime, Everywhere World

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Published: 1st May 2010
Format: PDF
$35.75
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How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.

Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation -- Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author.

ISBN: 9780814415740
ISBN-10: 0814415741
Format: PDF
Language: English
Number Of Pages: 304
Published: 1st May 2010
Publisher: Amacom Books