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The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits - Christian Conrad

The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

eBook

Published: 28th December 2013
Format: ePUB
RRP $109.95
$105.75
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The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontlines of business, government and civil society. What makes the book unique and extremely useful is that it combines this helicopter view with 19 comprehensive and insightful case studies. It is both inspirational and extremely practical.

ISBN: 9781409465782
ISBN-10: 1409465780
Format: ePUB
Language: English
Number Of Pages: 350
Published: 28th December 2013