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The First Modern Campaign : Kennedy, Nixon, and the Election of 1960 - Gary A. Donaldson

The First Modern Campaign

Kennedy, Nixon, and the Election of 1960


Published: 19th July 2013
Format: ePUB
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The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics. In this engaging book, Gary Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was also an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. Ideological shifts within the parties as they combined with innovations in campaigning would mark a clear divide in politics as it was practiced and politics as it would have to be practiced in the future. Yet not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

The "modern Republicanism" of Eisenhower and The GOP split in the fifties -- The Democrats endure the Eisenhower years -- Kennedy and the liberals -- The Democrats slug it out in the primary season -- Waiting for Nixon -- The conventions -- Campaign one -- The great debates -- Campaign two -- Epilogue and analysis

ISBN: 9780742580121
ISBN-10: 0742580121
Format: ePUB
Language: English
Number Of Pages: 210
Published: 19th July 2013
Publisher: University Press of America