An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
About the Author
Michael E. Gerber is a true legend of entrepreneurship. INC.
magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.
Pt. I. The E-Myth and American Small Business. Ch. 1. The Entrepreneurial Myth. Ch. 2. The Entrepreneur, the Manager, and the Technician. Ch. 3. Infancy: The Technician's Phase. Ch. 4. Adolescence: Getting Some Help. Ch. 5. Beyond the Comfort Zone. Ch. 6. Maturity and the Entrepreneurial Perspective -- Pt. II. The Turn-Key Revolution: A New View of Business. Ch. 7. The Turn-Key Revolution. Ch. 8. The Franchise Prototype. Ch. 9. Working On Your Business, Not In It -- Pt. III. Building a Small Business That Works! Ch. 10. The Business Development Process. Ch. 11. Your Business Development Program. Ch. 12. Your Primary Aim. Ch. 13. Your Strategic Objective. Ch. 14. Your Organizational Strategy. Ch. 15. Your Management Strategy. Ch. 16. Your People Strategy. Ch. 17. Your Marketing Strategy. Ch. 18. Your Systems Strategy. Ch. 19. A Letter to Sarah -- Epilogue: Bringing the Dream Back to American Small Business -- Afterword: Taking the First Step.