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The E-Commerce Book : Building the E-Empire - Steffano Korper

The E-Commerce Book

Building the E-Empire

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New in the Second Edition
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover

* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover

Preface
Introduction
1. Set the Vision
2. Know Your Customers
3. Select Your Marketing Strategy and Branding
4. First Impressions are Forever - Build the Best Site Now
5. Keep Your Customers - Invest in Customer Service
6. Choose Fulfillment Channels that Work
7. Choose Effective Payment Systems
8. Know Your Infrastructure
9. Select the Right Commerce Vendor
10. Secure Your Investment - Security Threats and Solutions
11. Get Ready for Wireless
12. Commit to Never-Ending Improvement - Know the Trends and Beat Them
Aft

ISBN: 9780080518800
ISBN-10: 008051880X
Format: PDF
Language: English
Published: 24th October 2000
Edition Number: 2