1300 187 187
 
The Discourse of Online Consumer Reviews - Camilla Vasquez

The Discourse of Online Consumer Reviews

eBook

Published: 19th June 2014
For Ages: 1 - 17 years old
Format: ePUB
$148.90
    Good For
  • Booktopia Reader
  • PC / Mac
  • Tablets / iPad
  • Smartphones
  • Kobo / Sony / eReaders
    Not supported
  • Amazon Kindle
  • Aldi eBook Reader
  • Google Play
  • iBooks
    Features
  • Resizable Text
  • Flowing text

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V?squez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.

This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

ISBN: 9781441196842
ISBN-10: 1441196846
For Ages: 1 - 17 years old
Format: ePUB
Language: English
Number Of Pages: 224
Published: 19th June 2014
Edition Number: 1