'Andrew Griffiths knows his stuff' - Ross Gittins..Packed with inspirational and practical advice, The Big Book of Small Business will help every business owner build the business of their dreams...Andrew Griffiths welcomes the 'age of the entrepreneur', the most exciting time for business owners - ever. In his down to earth, street smart style, he identifies new opportunities for smaller business operators to grow their business fast. He also shows how an entrepreneurial attitude can improve every aspect of a business, from customer relations to promotion to backroom accounts...With more people than ever before starting new businesses, competition is increasing at unprecedented rates. Everyone is looking for a silver bullet to give them a competitive edge - this book is it...If you only buy one business book this year, make it this one.
Acknowledgements..The Age of the Entrepreneur..1. What is the difference between success and failure?..2. What do the truly spectacular entrepreneurs all have in common?..3. The boss is the business barometer..4. Invest in your greatest asset..5. If you lie down with dogs, expect to get up with fleas..6. Learning from the anti-businesses of the world..7. Question everything - often..8. Bad things happen to good businesses - be prepared now..9. Does your business look the part?..10. Use every opportunity to build rock-solid relationships..11. Smart marketing is simple marketing..12. Customer service commandments..13. The lost art of selling..14. The changing face of advertising..15. Get things right online and profit follows..16. Set the pace for your competitors to follow..17. Can you really have a business and a life?..18. How is your corporate karma account balance?..19. Networking is not a dirty word..20. Instead of changing staff, try changing yourself..21. Working with family, friends and lovers..22. In case of a business emergency, READ THIS..23. How to survive if your business doesn't..24. A final word
Number Of Pages: 368
Published: 1st August 2011