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Stickier Marketing : How to Win Customers in a Digital Age - Grant Leboff

Stickier Marketing

How to Win Customers in a Digital Age

eBook

Published: 3rd February 2014
Format: ePUB
$31.95
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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

ISBN: 9780749471095
ISBN-10: 0749471093
Format: ePUB
Language: English
Number Of Pages: 272
Published: 3rd February 2014