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Prologue 1. Selling to everyone - High cholestorol 2. Donuts for the doctors - Depression 3. Working with celebrities - Menopause 4. Partnering with patients - Attention deficit disorder 5. Making risks into medical conditions - High blood pressure 6. Advertising diseases: Premenstrual dysphoric disorder 7. Shaping public perceptions - Social anxiety disorder 8. Testing the markets - Osteoporosis 9. Taming the watchdogs - Irritable bowel syndrome 10. Subverting the selling - Female sexual dysfunction Epilogue - What can we do?
Number Of Pages: 272
Published: 20th December 2012
Edition Number: 1