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Selling Sickness : How drug companies are turning us all into patients - Ray Moynihan

Selling Sickness

How drug companies are turning us all into patients

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A controversial and provocative look at the way pharmaceutical companies are creating and marketing illness.

Prologue..1. Selling to everyone - High cholestorol..2. Donuts for the doctors - Depression ..3. Working with celebrities - Menopause..4. Partnering with patients - Attention deficit disorder..5. Making risks into medical conditions - High blood pressure ..6. Advertising diseases: Premenstrual dysphoric disorder ..7. Shaping public perceptions - Social anxiety disorder..8. Testing the markets - Osteoporosis..9. Taming the watchdogs - Irritable bowel syndrome..10. Subverting the selling - Female sexual dysfunction..Epilogue - What can we do?

ISBN: 9781741154894
ISBN-10: 1741154898
Format: PDF
Language: English
Number Of Pages: 272
Published: 20th December 2012
Edition Number: 1