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Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach - David Beirman

Restoring Tourism Destinations in Crisis

A Strategic Marketing Approach

eBook

Published: 21st December 2012
Format: PDF
$58.40
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A guide to crisis management for tourism operators and tourism offices, with detailed international case studies.

List of tablesAcronymsAcknowledgments PrefacePART I OVERVIEW1. Defining tourism destinations in crisis 2. Managing the recovery and restoration of destinations in crisisPART II TERRORISM AND POLITICAL VIOLENCE3. United States: September 11, 2001 terrorist attacksThe impact on American and global tourism4. Egypt: Terrorist attacks against tourists, 1990-98Restoring confidence in tourism5. Israel: The Palestinian Uprising, 2000-02The promotion of tourism during on-going crisis6. Sri Lanka: Civil War 1995-2001Marketing during a long-term crisis7. Fiji: Political coups, 1987 and 2000Post-crisis tourism recoveryPART III NATURAL DISASTER8. Turkey: Izmit earthquake, 1999Rebuilding the tourist industryPART IV EPIDEMIC9. Britain: Foot and Mouth disease, 2001Restoring confidence through information disseminationPART V CRIME10. South Africa: Crime wave 1994-95Pre-emptive response to poten

ISBN: 9781741150896
ISBN-10: 1741150892
Format: PDF
Language: English
Number Of Pages: 304
Published: 21st December 2012
Edition Number: 1