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Punching In : On the Frontlines of the New Brand Cultu - Alex Frankel

Punching In

On the Frontlines of the New Brand Cultu

Unfortunately this eBook is only available from within Australia.

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During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.

In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.

“I see Alex Frankel as the Jane Goodall of the modern Workplace jungle.”

Introduction: becoming one of them -- The other army -- One great employee -- Two truths and one lie -- Into the fold -- Get big, stay small -- In the red zone -- Conslusion: self selection.

ISBN: 9780061750564
ISBN-10: 0061750565
Audience: General
Format: ePUB
Language: English
Number Of Pages: 240
Published: 17th March 2009
Publisher: HarperCollins Publishers Australia