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Power of Communication,The : Skills to Build Trust, Inspire Loyalty, and Lead Effectively - Helio Fred Garcia

Power of Communication,The

Skills to Build Trust, Inspire Loyalty, and Lead Effectively

eBook

Published: 23rd April 2012
Format: ePUB
$41.50
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This is the eBook version of the printed book.

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.

ISBN: 9780132888875
ISBN-10: 0132888874
Format: ePUB
Language: English
Number Of Pages: 332
Published: 23rd April 2012