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Persuading Aristotle : The timeless art of persuasion in business, negotiation and the media - Peter Thompson

Persuading Aristotle

The timeless art of persuasion in business, negotiation and the media

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Clear strategies for getting your own way more often than not, from a media-savvy expert on persuasion

1 How persuasion works: What Aristotle taught..2 Thinking and organising..3 Persuasive language..4 How to persuade different personalities..5 Step-by-step business presentations..6 The astute negotiator..7 Dealing with the media..Further reading

ISBN: 9781741150315
ISBN-10: 1741150310
Format: PDF
Language: English
Number Of Pages: 224
Published: 1st November 1998
Edition Number: 1