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Persuading Aristotle : The Timeless Art of Persuasion in Business, Negotiation and the Media - Peter Thompson

Persuading Aristotle

The Timeless Art of Persuasion in Business, Negotiation and the Media

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Published: 21st December 2012
Format: PDF
$31.25
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In the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what makes the difference between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece where Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos, and pathos.
A modern master of communication, Peter Thompson rediscovers those secrets and presents them to you in Persuading Aristotle - principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility and how to best persuade different types of listeners.

1 How persuasion works: What Aristotle taught2 Thinking and organising3 Persuasive language4 How to persuade different personalities5 Step-by-step business presentations6 The astute negotiator7 Dealing with the mediaFurther reading

ISBN: 9781741150315
ISBN-10: 1741150310
Format: PDF
Language: English
Number Of Pages: 224
Published: 21st December 2012
Publisher: Allen & Unwin