Technology is a double-edged sword that not only brings convenience, but also allows for easier way to collect, explore, and exchange information on or off line. Consumer concerns grow as security breaches and privacy invasions are uncovered ever more frequently, creating the necessity for online consumer protection. Online Consumer Protection: Theories of Human Relativism presents the academic community with a broad range of international findings in online consumer protection, encapsulating years of expert online privacy research in one comprehensive resource. Designed to offer understanding in the nature of online threats, consumer concerns, and techniques for online privacy protection, this book is a must-have for researchers and practitioners worldwide.
Google: technological convenience vs. technological intrusion -- A taxonomic view of consumer online privacy legal issues, legislation, and litigation -- Online privacy, vulnerabilities, and threats: a manager's perspective -- Practical privacy assessments -- Privacy and trust in online interactions -- Current measures to protect e-consumers' privacy in Australia -- Antecedents of online privacy protection behavior: towards an integrative model -- Privacy control and assurance: does gender influence online information exchange? -- A profile of the demographics, psychological predispositions, and social /behavioral patterns of computer hacker insiders and outsiders -- Privacy or performance matters on the internet: revisiting privacy toward a situational paradigm -- Online consumer privacy and digital rights management systems -- Online privacy and marketing: current issues for consumers and marketers -- An analysis of online privacy of Fortune 100 companies -- Cross cultural perceptions on privacy in the United States, Vietnam, Indonesia, and Taiwan -- Biometric controls and privacy -- Government stewardship of online information: FOIA requirements and other considerations -- The legal framework for data and consumer protection in Europe -- Cybermedicine, telemedicine, and data protection in the United States -- Online privacy protection in Japan: the current status and practices.
Number Of Pages: 462
Published: 30th September 2008