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Mind Wars : The battle for your brain - Ian McFadyen

Mind Wars

The battle for your brain

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Develops the suggestion that ideas can be transmitted across societies and generations and are subject to natural selection in the same way as are physical characteristics, a concept first proposed by Richard Dawkins in The Selfish Gene.

About the author..Introduction..1 Multiplication is the name of the game..2 Programming your human being..3 Living by the code..4 What's my motivation?..5 The power to compete..6 The noble art..7 Spreading the word..8 The evolution of ideas..9 The proof zone..10 Testing, testing..11 Doctrines and intellectuals..12 How do we know what is true?..Epilogue..Bibliography..Index

ISBN: 9781741151442
ISBN-10: 1741151449
Format: PDF
Language: English
Number Of Pages: 232
Published: 21st December 2012
Edition Number: 1