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Marketing in the Cyber Era : Strategies and Emerging Trends - Ali Ghorbani

Marketing in the Cyber Era

Strategies and Emerging Trends

By: Ali Ghorbani (Editor)

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The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

ISBN: 9781466648654
ISBN-10: 1466648651
Format: PDF
Language: English
Number Of Pages: 357
Published: 31st December 2013
Edition Number: 1