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Jiggle : (Re)Shaping American Women - Wendy Burns-Ardolino


(Re)Shaping American Women


Published: 30th July 2013
Format: ePUB
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Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, telephone surveys, and interviews with women, Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fashion, femininity, and gendered performatives. Book jacket.

Not your grandma's girdles! -- Dress codes : foundationwear required -- Boomers and X-ers : mothers and daughters -- The myths of freedom and control : constructing the ideal feminine form in advertising -- Under cover agency? -- Minding our bodies : displacing the foundations of femininity -- Conclusions, and some afterthoughts.

ISBN: 9780739156766
ISBN-10: 0739156764
Format: ePUB
Language: English
Number Of Pages: 216
Published: 30th July 2013
Publisher: University Press of America