1300 187 187
 
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards - Koen Pauwels

It's Not the Size of the Data -- It's How You Use It

Smarter Marketing with Analytics and Dashboards

eBook

Published: 26th February 2014
Format: ePUB
$28.50
    Good For
  • Booktopia Reader
  • PC / Mac
  • Tablets / iPad
  • Smartphones
  • Kobo / Sony / eReaders
    Not supported
  • Amazon Kindle
  • Aldi eBook Reader
  • Google Play
  • iBooks
    Features
  • Resizable Text
  • Flowing text

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies...mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling numbers, and accurate answers to questions about what's working and what's not. These web-based tools gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. With its rigorous methodology, wealth of case studies, and step-by-step instructions, this substantial guidebook explains how to set up dashboard analytics in any size organization--and bring data-driven precision to difficult decisions.

ISBN: 2370005130681
ISBN-10: 2370005130
Format: ePUB
Language: English
Number Of Pages: 240
Published: 26th February 2014