The dark underbelly of the PR industry
Table of ContentsInvisible PR -- Food fights -- Pushing drugs -- Killing them softly -- Battle tanks -- Toxic PR -- When corporations want to cuddle -- Governing with spin -- It takes two to tango -- Spinbusters.
Number Of Pages: 324
Published: 20th December 2012
Edition Number: 1
This product is categorised byNon-Fiction » Business & Management » Sales & Marketing » Advertising
Non-Fiction » Business & Management » Sales & Marketing » Public Relations
Non-Fiction » History » Regional & National History » Australasian & Pacific History
Non-Fiction » Politics & Government
Non-Fiction » Society & Culture » Media Studies
Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through aseries of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.